100% Cinta Indonesia (Indonesian: "100% Love Indonesia") is a campaign launched in 2009 to promote Indonesian brands and products. Although the campaign was initially meant as a consumer awareness program to promote Indonesian products and brands, the campaign has transformed into social movement to appreciate and love everything Indonesian, not just brands and products but also foods, arts, crafts, traditional and popular culture, and many aspects of Indonesia.
100% Cinta Indonesia (Indonesian: "100% Love Indonesia") is a campaign launched in 2009 to promote Indonesian brands and products. Although the campaign was initially meant as a consumer awareness program to promote Indonesian products and brands, the campaign has transformed into social movement to appreciate and love everything Indonesian, not just brands and products but also foods, arts, crafts, traditional and popular culture, and many aspects of Indonesia.
Source: Wikipedia "100% Cinta Indonesia" · CC BY-SA 4.0
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