AAA (video game industry)

In the video game industry, AAA, also known as triple-A, is a term used to classify video games produced or distributed by a mid-sized or major publisher, which typically have higher development and marketing budgets than other tiers of games. The term originated in the 1990s and 2000s as development budgets for high-profile video games, such as Final Fantasy VII, grew into the tens of millions of U.S. dollars.

Source: Wikipedia — AAA (video game industry) (CC BY-SA 4.0)