The AIDA marketing model was originally created by St Elmo Lewis to break down how an advert should work (drive Awareness, spark Interest, create Desire and prompt Action). However, it has been re-used by many marketers to represent the first part of the customer journey instead.
The AIDA marketing model was originally created by St Elmo Lewis to break down how an advert should work (drive Awareness, spark Interest, create Desire and prompt Action). However, it has been re-used by many marketers to represent the first part of the customer journey instead.
Source: Wikipedia "AIDA (marketing)" · CC BY-SA 4.0
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