In marketing, ad fatigue is the declining effectiveness of similar advertising to consumers due to fatigue leading to poor engagement. This wear out may vary between different advertisements due to factors such as the context, portrayal, and audience.
In marketing, ad fatigue is the declining effectiveness of similar advertising to consumers due to fatigue leading to poor engagement. This wear out may vary between different advertisements due to factors such as the context, portrayal, and audience.
Source: Wikipedia "Ad fatigue" · CC BY-SA 4.0
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