Aestheticization of politics
The aestheticization of politics was an idea first coined in "The Work of Art in the Age of Mechanical Reproduction" by critical theorist Walter Benjamin as being a key ingredient to fascist regimes. Benjamin said that fascism tends towards an aestheticization of politics, in the sense of a spectacle in which it allows the masses to express themselves without seeing their rights recognized, and without affecting the relations of ownership which the proletarian masses aim to eliminate.
Source: Wikipedia — Aestheticization of politics (CC BY-SA 4.0)