Agenda building
Agenda building describes the ongoing process by which various groups attempt to transfer their interests to be the interests of public policymakers. Conceptualized as a political science theory by Cobb and Elder in 1971, "the agenda-building perspective...alerts us to the importance of the environing social processes in determining what occurs at the decision-making stage and what types of policy outcomes will be produced.” It focuses on the relationship between society and policy maker.