Alice M. Isen was an American psychologist and Professor of Psychology and of Marketing at Cornell University. A prominent and widely published scholar, her research concerned the influence of "positive affect" on social interaction, thought processes, and decision making, including applications to organizational behavior, medical decision making, doctor-patient interaction, issues in services marketing, and issues related to brand equity and loyalty.
Alice M. Isen was an American psychologist and Professor of Psychology and of Marketing at Cornell University. A prominent and widely published scholar, her research concerned the influence of "positive affect" on social interaction, thought processes, and decision making, including applications to organizational behavior, medical decision making, doctor-patient interaction, issues in services marketing, and issues related to brand equity and loyalty.
Source: Wikipedia "Alice M. Isen" · CC BY-SA 4.0
Share this article: X · Bluesky