Alka-Seltzer Time
Alka-Seltzer Time (aka The Alka-Seltzer Show) was a 15-minute radio series broadcast weekdays on both CBS Radio and the Mutual Broadcasting System (not to be confused with an earlier Alka-Seltzer Time that was renamed Herb Shriner Time). Baritone Curt Massey starred with Martha Tilton when the program, sponsored by Alka-Seltzer, began in 1949 as Curt Massey Time (sometimes advertised as Curt Massey Time with Martha Tilton) with a title change to highlight the sponsor's product by 1952.