The Altamura bread war was a commercial dispute between McDonald's and the local bakery Antica Casa Digesu, that took place between 2001 and 2002 in Altamura, Italy. Despite having more resources, McDonald's was obligated to cease operations in the city after a year due to lack of profitability, as clients preferred to eat the local focaccia.
The Altamura bread war was a commercial dispute between McDonald's and the local bakery Antica Casa Digesu, that took place between 2001 and 2002 in Altamura, Italy. Despite having more resources, McDonald's was obligated to cease operations in the city after a year due to lack of profitability, as clients preferred to eat the local focaccia.
Source: Wikipedia "Altamura bread war" · CC BY-SA 4.0
Share this article: X · Bluesky