In sociology, an alternative movement or alterative movement refers to a social movement that seeks limited societal change. They target a small group of people and a specific behavior, and attempt to change the behavior of individual people in relation to that issue.
In sociology, an alternative movement or alterative movement refers to a social movement that seeks limited societal change. They target a small group of people and a specific behavior, and attempt to change the behavior of individual people in relation to that issue.
Source: Wikipedia "Alternative movement" · CC BY-SA 4.0
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