Anime Tourism Association
The Anime Tourism Association (アニメツーリズム協会, Anime tsūrizumu kyōkai), or ATA, is a general incorporated association (jp:一般社団法人) founded September 16, 2016 by Kadokawa alongside key members of Japan's travel industry and anime industry for the furthering of tourism motivated by anime and manga. The ATA operates out of Fujimi, Chiyoda, Tokyo, Japan.
Source: Wikipedia — Anime Tourism Association (CC BY-SA 4.0)