Anti-jock movement
The anti-jock movement is a loosely organized cyber-movement consisting of similarly themed websites, whose goal is to challenge the perceived cultural dominance of institutionalized competitive sports and to raise issues of the perceived detrimental effects of such dominance. According to articles in academic journals, the decade following the year 2000 saw increasing recognition of an online movement consisting of "a group of self-described marginalized youth [who] constructed and sustained anti-jock websites, where they articulated 'dissatisfaction with and anger toward institutions that uncritically adulate hyper-masculine/high contact sport culture and the athletes who are part of this culture (i.e., the ‘jocks’)'”.