Approach-avoidance conflict
Approach–avoidance conflicts as elements of stress were first introduced by psychologist Kurt Lewin, one of the founders of modern social psychology. == Overview == Approach–avoidance conflicts occur when there is one goal or event that has both positive and negative effects or characteristics that make the goal appealing and unappealing simultaneously.
Source: Wikipedia — Approach-avoidance conflict (CC BY-SA 4.0)