Arabizi
The Arabic chat alphabet, also known as Arabizi, Arabeezi, Arabeezy, Arabish, Franco-Arabic or simply Franco (from French: franco-arabe) refer to the romanized alphabets for informal Arabic dialects in which Arabic script is transcribed or encoded into a combination of Latin script and Western Arabic numerals. These informal chat alphabets were originally used primarily by youth in the Arab world in very informal settings—especially for communicating over the Internet or for sending messages via cellular phones—though use is not necessarily restricted by age anymore and these chat alphabets have been used in other media such as advertising.