Arete
Arete (Ancient Greek: ἀρετή, romanized: aretḗ) is a concept in ancient Greek thought that refers to "excellence" of any kind—especially a person or thing's "full realization of potential or inherent function." The term may also refer to excellence in "moral virtue." The concept was also occasionally personified as a minor goddess, Arete (not to be confused with the mythological Queen Arete), who, together with sister Homonoia, formed the Praxidikai ("Exacters of Justice"). In its earliest appearance in Greek, this notion of excellence was bound up with the notion of the fulfillment of purpose or function: living up to one's potential.