Asymmetric competition is a form of business competition in which firms compete in some markets or contexts but not in others. In such cases, a firm may choose to allocate competitive resources and marketing actions among its competitors out of proportion to their market share.
Asymmetric competition is a form of business competition in which firms compete in some markets or contexts but not in others. In such cases, a firm may choose to allocate competitive resources and marketing actions among its competitors out of proportion to their market share.
Source: Wikipedia "Asymmetric competition" · CC BY-SA 4.0
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