B-television
In television studies, B-television or B-TV is the term used as an analogy to "B-movie" to describe such traits of commercial television as shallowness, lack of originality, sensationalism, preponderance of escapist entertainment to serious news, personalization and dramatization. == Overview == The German media scholar Heidemarie Schumacher used the term in 1985 in her article From the True, the Good, the Beautiful to the Truly Beautiful Goods—audience identification strategies on German "B-Television" programs to characterize the development of German commercial television, which adopted "the aesthetics of commercials" with its "inane positiveness radiated by every participant, the inclusion of clips, soft focus, catchy music" as well as "promotion of merchandise through product placement".