The BBC One "Lens" idents are the current set of on-screen channel identities used on BBC One; soft launched with the channel's Christmas presentation in December 2021, and officially launched on 1 April 2022, replacing the 'Oneness' idents. The identity was developed by BBC Creative and branding agency ManvsMachine.
The BBC One "Lens" idents are the current set of on-screen channel identities used on BBC One; soft launched with the channel's Christmas presentation in December 2021, and officially launched on 1 April 2022, replacing the 'Oneness' idents. The identity was developed by BBC Creative and branding agency ManvsMachine.
Source: Wikipedia "BBC One "Lens" idents" · CC BY-SA 4.0
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