Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information. A broader phenomenon covering all forms of advertising is ad blindness, and the mass of banners being ignored is banner noise.
Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information. A broader phenomenon covering all forms of advertising is ad blindness, and the mass of banners being ignored is banner noise.
Source: Wikipedia "Banner blindness" · CC BY-SA 4.0
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