Behavioral clustering is a statistical analysis method used in retailing to identify consumer purchase trends and group stores based on consumer buying behaviors. == Traditional versus behavioral clustering == === Traditional clustering === Historically, retailers and manufacturers have grouped stores based on top-down constraints such as store size, total store sales volume, retail banner, or supply chain requirements to ensure the chain is operating efficiently.
Behavioral clustering is a statistical analysis method used in retailing to identify consumer purchase trends and group stores based on consumer buying behaviors. == Traditional versus behavioral clustering == === Traditional clustering === Historically, retailers and manufacturers have grouped stores based on top-down constraints such as store size, total store sales volume, retail banner, or supply chain requirements to ensure the chain is operating efficiently.
Source: Wikipedia "Behavioral clustering" · CC BY-SA 4.0
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