The Ben Franklin Effect is a psychological phenomenon in which a person likes someone more after doing them a favor. The effect can be explained with cognitive dissonance: individuals rationalize their helpful actions by assuming they must like the person, since their behavior would otherwise conflict with their typical behavior and self-perception.
The Ben Franklin Effect is a psychological phenomenon in which a person likes someone more after doing them a favor. The effect can be explained with cognitive dissonance: individuals rationalize their helpful actions by assuming they must like the person, since their behavior would otherwise conflict with their typical behavior and self-perception.
Source: Wikipedia "Ben Franklin effect" · CC BY-SA 4.0
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