Beti Bachao Beti Padhao
Beti Bachao Beti Padhao (BBBP) (transl. 'Save the Daughter, Educate the Daughter') is a flagship social campaign of the Government of India launched on 22 January 2015 by Prime Minister Narendra Modi in Panipat, Haryana. The scheme aims to address the declining child sex ratio (CSR) and promote the education and empowerment of girls across the country.