Billboard Utilising Graffitists Against Unhealthy Promotions

Billboard Utilising Graffitists Against Unhealthy Promotions, or B.U.G.A.U.P. (alternatively, BUGA-UP or BUGA UP) is an Australian subvertising artistic movement that plays on the phrase "bugger up". It practices billboard hijacking using détournement or modification with graffiti of such billboard advertising that promotes something that is deemed unhealthy.