Bong is a neologism that originated in cosmopolitan India in the 1980s as a slightly pejorative exonym for the educated middle-class Bengalis from the Indian state of West Bengal. In the 21st century, the term became a self-appellation of pride through the use of satire and self-reflexive irony by the Bengali blogging community, which came to stand for West Bengalis as a whole.
Bong is a neologism that originated in cosmopolitan India in the 1980s as a slightly pejorative exonym for the educated middle-class Bengalis from the Indian state of West Bengal. In the 21st century, the term became a self-appellation of pride through the use of satire and self-reflexive irony by the Bengali blogging community, which came to stand for West Bengalis as a whole.
Source: Wikipedia "Bong (term)" · CC BY-SA 4.0
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