A brand tribe is a concept in marketing that refers to ephemeral groups that enable connections among consumers sharing passions or interests. A brand tribe is part of a tribal marketing strategy fostering engagement among consumers, as opposed to emphasizing the functionality of products and services.
A brand tribe is a concept in marketing that refers to ephemeral groups that enable connections among consumers sharing passions or interests. A brand tribe is part of a tribal marketing strategy fostering engagement among consumers, as opposed to emphasizing the functionality of products and services.
Source: Wikipedia "Brand tribalism" · CC BY-SA 4.0
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