The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) is a Brazilian originated market research company. IBOPE provides data on media consumption and advertising investment across all Latin America Established in 1942, the name IBOPE is listed in the Brazilian dictionary as a synonym of audience ratings research.
The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) is a Brazilian originated market research company. IBOPE provides data on media consumption and advertising investment across all Latin America Established in 1942, the name IBOPE is listed in the Brazilian dictionary as a synonym of audience ratings research.
Source: Wikipedia "IBOPE" · CC BY-SA 4.0
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