Brian Wilson is a genius
"Brian Wilson is a genius" is a line that became part of a media campaign spearheaded in 1966 by the Beatles' former press officer Derek Taylor, who was then employed as the Beach Boys' publicist. Although there are earlier documented expressions of the statement, Taylor frequently called Brian Wilson a "genius" – a belief Taylor sincerely held – as part of an effort to rebrand the Beach Boys and further legitimize Wilson as a serious artist on a par with the Beatles and Bob Dylan.