Celebrity–industrial complex

The celebrity-industrial complex is a social and economic construct which involves a symbiotic relationship between celebrities and business corporations. First proposed by Vanity Fair columnist Maureen Orth in her book, The Importance of Being Famous (2003), it is fueled both by the celebrities' seemingly continual search for fame and attention and the business corporations' search for catchy headlines as well as viable name brands that could be sustained by such celebrities.

Source: Wikipedia — Celebrity–industrial complex (CC BY-SA 4.0)