Channel stuffing, also known as trade loading, is a business practice in which a company, or a sales force within a company, inflates its sales figures by forcing more products through a distribution channel than the channel is capable of selling. This can be the result of a company attempting to inflate its sales figures.
Channel stuffing, also known as trade loading, is a business practice in which a company, or a sales force within a company, inflates its sales figures by forcing more products through a distribution channel than the channel is capable of selling. This can be the result of a company attempting to inflate its sales figures.
Source: Wikipedia "Channel stuffing" · CC BY-SA 4.0
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