Chhaa Jaa (Go Forth and Shine) is a digital-first youth brand in India that aims to help girls build the confidence they need to make choices and changes in their lives. In 2020, Chhaa Jaa launched "Bol Behen," a Hinglish chatbot providing a safe space for girls to ask questions on sensitive topics like relationships and reproductive health.
Chhaa Jaa (Go Forth and Shine) is a digital-first youth brand in India that aims to help girls build the confidence they need to make choices and changes in their lives. In 2020, Chhaa Jaa launched "Bol Behen," a Hinglish chatbot providing a safe space for girls to ask questions on sensitive topics like relationships and reproductive health.
Source: Wikipedia "Chhaa Jaa" · CC BY-SA 4.0
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