The chicken sandwich wars were a marketing trend in the United States during which numerous American quick serve restaurant chains introduced fried chicken sandwiches to their menus. The phenomenon began in 2019 when Popeyes and Chick-fil-A disputed which of them was first to serve such an item.
The chicken sandwich wars were a marketing trend in the United States during which numerous American quick serve restaurant chains introduced fried chicken sandwiches to their menus. The phenomenon began in 2019 when Popeyes and Chick-fil-A disputed which of them was first to serve such an item.
Source: Wikipedia "Chicken sandwich wars" · CC BY-SA 4.0
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