Chinese character rationalization
The goal of Chinese character rationalization or Chinese character optimization (traditional Chinese: 漢字整理; simplified Chinese: 汉字整理; pinyin: hànzì zhěnglǐ) is to, in addition to Chinese character simplification, optimize the Chinese characters and set up one standard form for each of them (and its variants). Many achievements in character optimization have been made in processing of variant Chinese characters, printing fonts, uncommon characters in place names, and characters for some measurement units.
Source: Wikipedia — Chinese character rationalization (CC BY-SA 4.0)