Chinese punctuation for proper nouns
Modern versions of the Chinese language have two kinds of punctuation marks for indicating proper nouns: the proper name mark / proper noun mark (Simplified Chinese: 专名号; Traditional Chinese: 專名號) and the book title marks / title marks (Simplified Chinese: 书名号; Traditional Chinese: 書名號). The former may be applied to all proper nouns except when the nouns in question are titles of textual or artistic works, in which case the latter are used instead.
Source: Wikipedia — Chinese punctuation for proper nouns (CC BY-SA 4.0)