Choice Preference Theory in Research

Choice Preference Theory in Research is a substantive theoretical framework developed by Brian A. Vasquez to explain how individual researchers make choices about research traditions, designs, and methods based on a combination of personal, educational, socio-cultural, and economic influences. The theory was first articulated in 2014 in a paper titled “Development of choice preference theory in research” published in the Journal of Institutional Research in South East Asia.

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