Churn rate (also known as attrition rate, customer turnover, or customer defection) is a metric that measures the proportion of individuals (e.g. employees), customers, or items that leave a defined group during a specified period of time.
Churn rate (also known as attrition rate, customer turnover, or customer defection) is a metric that measures the proportion of individuals (e.g. employees), customers, or items that leave a defined group during a specified period of time.
Source: Wikipedia "Churn rate" · CC BY-SA 4.0
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