ClearRx
ClearRx is a trademark for a design for prescription drug packaging, designed by design student Deborah Adler as a thesis project and adopted by Target Corporation (with refinements by industrial designer Klaus Rosburg) for use in their in-store pharmacies in 2005. The design is an attempt to clarify certain challenging aspects common to most prescription bottles used in the US. == Background == The ClearRx bottle design was created to replace the classic orange pill bottle, which had existed since just after World War II. Patients often did not read the information on the orange bottle label, as the text was tiny, and the company logo was usually the most emphasized text on the bottle.