The formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the famous soft drink, is a closely guarded trade secret that belongs to the Coca-Cola Company. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy.
The formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the famous soft drink, is a closely guarded trade secret that belongs to the Coca-Cola Company. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy.
Source: Wikipedia "Coca-Cola formula" · CC BY-SA 4.0
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