Commodity feminism theorizes that the mass media appropriates feminism for commercial purposes, using it as a vehicle to sell consumer products and services. By associating brands with key concepts surrounding feminism, such as the idea that women are empowered and strong, marketers and advertisers use feminism in ways that are internally contradictory and appropriative.
Commodity feminism theorizes that the mass media appropriates feminism for commercial purposes, using it as a vehicle to sell consumer products and services. By associating brands with key concepts surrounding feminism, such as the idea that women are empowered and strong, marketers and advertisers use feminism in ways that are internally contradictory and appropriative.
Source: Wikipedia "Commodity feminism" · CC BY-SA 4.0
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