Complementors are businesses that directly sell a product (or products) or service (or services) that complement the product or service of another company by adding value to mutual customers; for example, Intel and Microsoft (Pentium processors and Windows), or Microsoft and McAfee (Microsoft Windows & McAfee anti-virus). Complementors are sometimes called "The Sixth Force" (from Porter's Five Forces model), a term which was coined by Adam Brandenburger.
Complementors are businesses that directly sell a product (or products) or service (or services) that complement the product or service of another company by adding value to mutual customers; for example, Intel and Microsoft (Pentium processors and Windows), or Microsoft and McAfee (Microsoft Windows & McAfee anti-virus). Complementors are sometimes called "The Sixth Force" (from Porter's Five Forces model), a term which was coined by Adam Brandenburger.
Source: Wikipedia "Complementors" · CC BY-SA 4.0
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