Consent or pay
Consent or pay, also called pay-or-okay, is a compliance tactic used by certain companies, most notably Meta, to drive up the rates at which users consent to data processing under the European Union's General Data Protection Regulation (GDPR). It consists of presenting the user with a tracking consent notice, but only allowing a binary choice: either the user consents to the data processing, or they are required to pay to use the service, which is otherwise free to use if data processing is consented to.