Consumer confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their purchasing decisions. == Confusion == Confusion occurs when a consumer fails to correctly understand or interpret products and services.
Consumer confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their purchasing decisions. == Confusion == Confusion occurs when a consumer fails to correctly understand or interpret products and services.
Source: Wikipedia "Consumer confusion" · CC BY-SA 4.0
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