Corinthian leather is a marketing term coined by copywriter Jim Nichols with the Omaha-based Bozell advertising agency in 1974 to describe a leather upholstery used in certain luxury vehicles of the Chrysler automobile company. The advertisements developed the term Corinthian leather to imply a premium product of foreign origin denoting something rich, rare, and luxurious, though the product was in fact made by the Radel Leather Manufacturing Company in Newark, New Jersey.
Corinthian leather is a marketing term coined by copywriter Jim Nichols with the Omaha-based Bozell advertising agency in 1974 to describe a leather upholstery used in certain luxury vehicles of the Chrysler automobile company. The advertisements developed the term Corinthian leather to imply a premium product of foreign origin denoting something rich, rare, and luxurious, though the product was in fact made by the Radel Leather Manufacturing Company in Newark, New Jersey.
Source: Wikipedia "Corinthian leather" · CC BY-SA 4.0
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