The counteraction principle or counteraction theory is a legal principle which relates to the use of intellectual property where two marks are phonetically similar and where such a situation could lead to public confusion between brands. == Relevant issues == Holders of trademarks are able to contest the registration of similar trademarks on multiple grounds; one of which is public confusion.
The counteraction principle or counteraction theory is a legal principle which relates to the use of intellectual property where two marks are phonetically similar and where such a situation could lead to public confusion between brands. == Relevant issues == Holders of trademarks are able to contest the registration of similar trademarks on multiple grounds; one of which is public confusion.
Source: Wikipedia "Counteraction principle" · CC BY-SA 4.0
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