A creative consumer is defined as any "individual or group who adapt, modify, or transform a proprietary offering". Traditional consumers simply use and consume products and services, creative consumers do the same but also change them in some way.
A creative consumer is defined as any "individual or group who adapt, modify, or transform a proprietary offering". Traditional consumers simply use and consume products and services, creative consumers do the same but also change them in some way.
Source: Wikipedia "Creative consumer" · CC BY-SA 4.0
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