Cricket is the most popular sport in South Asia, with 90% of the sport's worldwide fans being in the region according to a 2018 market research by the International Cricket Council (ICC). == History == === Colonial era === === Contemporary era === Cricket has helped shape national identities across South Asia, contributing to the self-esteem of peoples throughout the region and creating cultural bonds between them.
Cricket is the most popular sport in South Asia, with 90% of the sport's worldwide fans being in the region according to a 2018 market research by the International Cricket Council (ICC). == History == === Colonial era === === Contemporary era === Cricket has helped shape national identities across South Asia, contributing to the self-esteem of peoples throughout the region and creating cultural bonds between them.
Source: Wikipedia "Cricket in South Asia" · CC BY-SA 4.0
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