Culture war
A culture war is a form of cultural conflict (metaphorical war) between different social groups who struggle to politically impose their own ideology upon mainstream society, or upon the other. In political usage, culture war is a metaphor for "hot-button" politics about values and ideologies, realized with intentionally adversarial social narratives meant to provoke political polarization among the mainstream of society over economic matters, such as those of public policy, as well as of consumption.