A Customer Data Platform (CDP) is a software system that aggregates and organizes customer data from various touchpoints to build a unified customer profile. This unified data is then made available to other systems for marketing, customer service, and customer experience initiatives.
A Customer Data Platform (CDP) is a software system that aggregates and organizes customer data from various touchpoints to build a unified customer profile. This unified data is then made available to other systems for marketing, customer service, and customer experience initiatives.
Source: Wikipedia "Customer data platform" · CC BY-SA 4.0
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