A customer benefit package (CBP) forms as a part of the operations management (OM) toolkit. It involves a clearly defined set of tangible (goods) and intangible (services) features that the customer recognizes, purchases, or uses.
A customer benefit package (CBP) forms as a part of the operations management (OM) toolkit. It involves a clearly defined set of tangible (goods) and intangible (services) features that the customer recognizes, purchases, or uses.
Source: Wikipedia "Customer benefit package" · CC BY-SA 4.0
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