Customer engagement is a marketing and strategic management concept. Practitioners view it as interactions, "engagements", between a firm and its customers, while academic researchers define it as a psychological state that “occurs by virtue of interactive customer experiences with a focal agent/object”, where focal agent/object can be any type of organization and/or its offerings such as branded products or services.
Customer engagement is a marketing and strategic management concept. Practitioners view it as interactions, "engagements", between a firm and its customers, while academic researchers define it as a psychological state that “occurs by virtue of interactive customer experiences with a focal agent/object”, where focal agent/object can be any type of organization and/or its offerings such as branded products or services.
Source: Wikipedia "Customer engagement" · CC BY-SA 4.0
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