A customer franchise refers to the cumulative image of a product, held by the consumer, resulting from long exposure to the product or marketing of the product. == Overview == One of the most positive ways of consolidating the consumer as the most important focus of the organisation is to look on this relationship as a prime asset of the business; one that has been built up by a series of marketing investments over the years.
A customer franchise refers to the cumulative image of a product, held by the consumer, resulting from long exposure to the product or marketing of the product. == Overview == One of the most positive ways of consolidating the consumer as the most important focus of the organisation is to look on this relationship as a prime asset of the business; one that has been built up by a series of marketing investments over the years.
Source: Wikipedia "Customer franchise" · CC BY-SA 4.0
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